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Rooted In
Success
Daniel E. Magnus
CEO
Magnus LLC:
Exclusive franchise developer in
Westchester and Fairfield Counties for Elevation
Burger, the nation’s first 100 percent certified
organic burger chain. One location is at the Rye
Ridge Shopping Center, with another opening
at Westchester’s Ridge Hill in late May. Plans
are to open 10 to 12 more locations in the next
several years.
WHY WESTCHESTER:
“One reason: The people! The
citizens of Westchester are the single greatest asset – successful,
intelligent, educated and discerning. I was certain that
Westchester residents would respond enthusiastically to our
higher quality offerings.”
MOST VALUABLE RESOURCES:
“Four individuals
and their organizations have been key to my ability to get
my first two locations open: Laurence Gottlieb, Director,
Westchester Office of Economic Development; Louis
Scamardella, Associate Director, New York State Small
Business Development Center of Westchester; Lisa Etre, Vice
President, Hudson Valley Bank; and Thomas McHale, Senior
Vice President/Hudson Valley Regional Manager, New York
Business Development Corporation.”
LESSONS LEARNED:
“Almost all challenges can be
overcome by facing them head-on with determination, focus
and hard work!”
Scott Vaccaro
Owner/Brewer
Captain Lawrence Brewing Co.:
An Elmsford-based microbrewer of
award-winning beers.
SECRET TO SUCCESS:
“No secret – just great
beer. We are lucky that people enjoy the beer we make,
and because of that, they have rewarded us with loyal
support.”
LESSONS LEARNED:
“Making beer is the easy
part – I am still learning how to run a business.”
REWARDING MOMENT:
“When Manhattan
Beer Distributors came and asked to distribute our beer,
I knew we were going to make it. They are the largest,
most successful distributor in the market, if not the
country, and we are proud to have them as a distributor.”
WHY WESTCHESTER:
“No other community
has what Westchester has – a community of close to one
million people that love great food, commute to and
from NYC and are located in the largest retail market in
the country.”
food & beverage
food &
beverage
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PROMOTION