Page 27 - Westchester County Economic Development Guide 2013
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Rooted In
Success
food & beverage
‘‘
‘‘
Work hard, don’t get
discouraged
and
follow
your dreams!
Daniel E. Magnus
CEO
Magnus LLC, dba Elevation Burger:
Exclusive
franchise developer in Westchester and
Fairfield Counties for Elevation Burger, the
nation’s first 100 percent certified organic
burger chain. Locations include the Rye
Ridge Shopping Center in Rye Brook and
Westchester’s Ridge Hill.
WHY WESTCHESTER:
“One reason: The people!
The citizens of Westchester are the single greatest asset –
successful, intelligent, educated and discerning. I was certain
that Westchester residents would respond enthusiastically to
our higher-quality offerings.”
FIRST STEPS:
“Exhaustive research, countless ‘Hail
Marys’ and a lot of checks!”
LESSONS LEARNED:
“The most difficult challenges are those
not anticipated. In my many years in business, I have learned that
almost all challenges can be overcome by facing them head on with hard
work, determination, focus and hard work.”
SECRET TO SUCCESS:
“The right concept, a company operating
philosophy that focuses on the precise execution of the Elevation Burger
franchise concept, and of course, the food!”
REWARDING MOMENT:
“The most rewarding moment was the
opening of our first location in the Rye Ridge Shopping Center. … I am
eternally grateful to all of our guests who have been so incredibly supportive.”
WHAT’S NEXT:
“My company owns the exclusive development rights
for Elevation Burger in both Westchester and Fairfield counties, and my plans
are to open 10 to 12 locations in the two counties in the next five to seven
years.”
Westchester County Economic Development Guide |
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